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Bella & Ivy’s

Created a website in Wix with an initial SEO for a bernedoodle breeder business. Optimized the website to appear on the first page of Google searches under "poodles alberta"

Prairie Poodles

Created a website in Wix with an initial SEO for a bernedoodle breeder business. Optimized the website to appear on the first page of Google searches under "poodles alberta"

Country Bunch Paws

Created a logo, website, and canva litter announcement for a bernedoodle breeder business.

Miracle Mama

Created a logo, website, and business cards for a health and wellness business.

Providential Payments

Created a logo, website, and business cards for a health and wellness business.

Spotless Hounds

Created a logo, website, and business cards for a mobile dog grooming business. Optimized the new website to appear on the first page of Google searches under "mobile grooming boise"

SBS Battambang

Developed a 80+ page manual and related marketing materials for the School of Biblical Studies, UofN Battambang.

Crossing Cambodia

Developed a diverse range of promotional materials to support the efforts of a non-profit organization dedicated to helping street children in Battambang, Cambodia.

STRATEGIES THAT SELL

We're More Than Pretty Pictures

At Rootwork Studios, we believe designs for business are not just decorations and pretty pictures, but a carefully curated visual strategy to help communicate with the world. Our work isn’t just about making your brand look good; it’s about helping your business thrive.

Every logo, website, and marketing material we create is crafted with purpose: to communicate your story, support your goals, and strengthen the roots of your business. We focus on clarity, consistency, and authenticity, all which are essential foundations to make a brand last and shine.

We partner with you to unearth the “why” behind your business: your mission, your values, your voice, and we translate that into every visual and message that we put out there so that you can clearly communicate to your audience, building trust, boosting engagement, and increasing profitability.

BRANDING

Strategic Branding That Sells

Your brand should be more than pretty… it should tell a story. I create logos and identity systems built to resonate with your audience, communicate your values, and lay a foundation for long-term growth.

WEB DESIGN

Smart Sites that Convert

A beautiful website means nothing if it doesn’t perform. I design sites that are not only visually aligned with your brand but structured to turn clicks into customers. Mobile-friendly, basic SEO-ready, and tailored to move people to action.

AND MORE

Materials Designed for Growth

Need templates, flyers, menus, or social graphics? I create cohesive marketing materials designed to build your business, reinforce your brand, and help you grow, both in visibility and sales.

COMPLIMENTS FROM PAST CLIENTS

WHO AM I?

I’m Paulina, a web designer / graphic designer right outside of Los Angeles, in Camarillo, CA. I live with my husband and 6 kids, who keep me busy when I’m not designing. I have over 10 years of experience designing brands, websites, and other marketing materials such as flyers, magazines, banners, and more. I love that I have the opportunity to bring new ideas to life!

I would love to help you out. Please send me a message if you have any interest at all or have any questions for me. Let’s make something beautiful.

LET'S CONNECT

Feel free to send me a message and let me know how I can help you. (By the way, initial consultations are free!)